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You all know how I feel about our friend Eli. But this is a good interview.....

1. MAKE YOUR FIRST POSTER COUNT
“For the first Hostel, the image we used was a beautiful daguerreotype of an autopsy tool,” says Lionsgate marketing exec and photographer Tim Palen. For Hostel: Part II’s first poster, Palen wanted to coin another obscure, creepy image that evoked what Roth calls “smart horror.” So “I just went to the butcher, bought some meat, and shot it in my apartment. I ended up using the wild boar—apparently, pig meat is the closest to human issue. It’s just one of those weird, fucked-up, kismet-y things.”

2. EXPLOIT THE LOOPHOLES
The MPAA only regulates domestic advertising. So Lionsgate’s partner Sony International—“It’s an important legal distinction to make,” says Palen—brought Palen’s risqué “international” poster to the New York Comic Con: a topless Bijou Phillips, holding her own head. Though the poster couldn’t be released here, fanboys instantly forwarded the image all over the Web. “Tarantino has it up in his house,” brags Roth (above). “He says it’s an exploitation poster by way of Diane Arbus.”

3. WATCH YOUR COMPETITION
Palen submitted a Stateside version of the decapitated Bijou ad to the MPAA—with Bijou’s nude body superimposed over the meat. The MPAA asked for a few tweaks, says Palen, “and Thursday or Friday, it was approved. Then Monday it’s not approved. What happened in between was Captivity.” That film’s posters of a tortured, sexy Elisha Cuthbert sparked an instant controversy. Despite Lionsgate’s distribution deal with Captivity’s After Dark Films, Palen “had nothing to do with those ads,” he says. (“I saw those billboards and I was shocked,” says Roth. “I immediately thought, This is going to screw it up for everyone.”) But Palen felt their impact: “We could only display the posters where we had proof that Happy Feet wasn’t playing next door.”

4. ADAPT
With Captivity on his mind, Palen’s last round of posters steered clear of tortured women—with a surprisingly peaceful image of a fetal Bijou—and he says his poster of an imprisoned Heather Matarazzo hanging upside down (not shown) points out the difference between the two campaigns. “The Captivity campaign was very fashion-y … When we hung Heather, there’s snot coming out of her nose. I make it very clear that I’m not selling mascara.”

Hey All. Yes I did catch this movie over the weekend. What did I think? Well let's save that for tommorow. Right now let me tell you about a cool little marketing product for the PSP. As you may or may not know. The PSP playes movies as well as Video Games. Well the folks at Konami have released what they are calling the Silent Hill Experience for the the PSP. It's not a new game but more of a marketing piece for the movie. It features:
* View over 2 hours of digital comics based on the popular Silent Hill comic series presented with haunted music
* Includes the acclaimed comic series Silent Hill: Dying Inside and a brand new Silent Hill story The Hunger
* 20 unforgettable music tracks selected from series' producer and music composer Akira Yamaoka
* Exclusive video interview with the director of the Silent Hill movie Christophe Gans and series' music composer Akira Yamaoka
* Rare video content from previous Silent Hill games
Sounds interesting to say the least. And will give horror fans something to check out besides Horro Movies on the PSP.

- iamlegend

Looks like Sony and Comcast are tackling the Horror genre with a new On-Demand Channel. About 40 hours of recent and classic movies, including "Night of the Living Dead," "The Grudge" and "Resident Evil," will be available per month at launch. About 70 hours will be made available in the future. Comcast is expected to announce details of the horror films network on Monday. Basically instead of your normal Cable Channel this network will be on-demand. Meaning that you can order up shows and watch them when you want. You will also be able to pause and rewind the shows as you feel.

- iamlegend

Dave over at Steve The Bum Productions sent this bit of news in. Looks like they have partnered with Screampass.com to do a Nationwide Haunted House Survey for their upcoming film "Generation Fear". I took the survey and it was nice and short. Here's what Dave had to say

"This survey is the first industry wide attempt to measure that market. By filling this simple survey out you will be helping us guage how large the industry is growing and what direction it's heading in. The results of this survey will appear in a new feature length documentary we are creating called "Generation Fear" as well as in industry magazines."

Take the survey yourself here

Tags : Documentaries : Haunted House : Dark Attractions