Terror Behind the Walls Haunted House wins awards

God I want to go to....Anyway On May 10, the Arts and Business Council of Greater Philadelphia presented Eastern State Penitentiary Historic Site and LUKOIL with best Business/Arts Partnership Award for 2006. Check out the video preview of the Haunted House here.

Eastern State Penitentiary's Terror Behind the Walls has consistently been recognized as one of the top haunted attractions in the country by America Online, HauntWorld Magazine and the New York Times. Last year, LUKOIL decided the event was an unusual, yet logical vehicle for aggressively rolling out a new brand.

In an arrangement that benefited both partners, last year, in exchange for naming rights to the event, LUKOIL underwrote a publicity package valued at over a half million dollars. Included were TV commercials in both Philadelphia and New York City; placement on LUKOIL's huge video screen in Times Square; an extensive radio campaign; prominent signage at 400 LUKOIL gas stations in Pennsylvania and New Jersey; and a PR campaign that resulted in features on CNN, NPR and the Travel Channel.

Terror Behind the Walls is the single largest source of income for the Historic Site. "This partnership will help put a new roof on a historically significant cellblock and will also partially fund the site's artist installations and family tour program," said Eastern State Program Director Sean Kelley. In 2007, Terror Behind the Walls presented by LUKOIL will be open select nights from September 21 to November 3.